Heretics are the new leaders. The ones who challenge the status quo, who get out in front of their tribes, who create movements. The marketplace now rewards (and embraces) the heretics. It’s clearly more fun to make the rules than to follow them, and for the first time, it’s also profitable, powerful, and productive to do just that. This shift might be bigger than you think. Suddenly, heretics, troublemakers, and change agents aren’t merely thorns in our side - they are the keys to our success. Tribes give you leverage. And each of us has more leverage than ever before. I want you to think about the ramifications of the new leverage. I’m hoping you’ll see that the most profitable path is also the most reliable, the easiest, and the most fun. Maybe, just maybe, I’ll be able to give you a push on the path to becoming a heretic yourself.
Seth Godin is always spot on. From his amazing book, Tribes.
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