December 19th, 2011

A Manifesto for Growth

Incomplete Manifesto for Growth from Bruce Mau Design

Some of my favorites:

#2 - Forget about good. 
Good is a known quantity. Good is what we all agree on. Growth is not necessarily good. Growth is an exploration of unlit recesses that may or may not yield to our research. As long as you stick to good you’ll never have real growth.

#12 - Keep moving. 
The market and its operations have a tendency to reinforce success. Resist it. Allow failure and migration to be part of your practice.

#14 - Don’t be cool. 
Cool is conservative fear dressed in black. Free yourself from limits of this sort.

#33 - Take field trips. 
The bandwidth of the world is greater than that of your TV set, or the Internet, or even a totally immersive, interactive, dynamically rendered, object-oriented, real-time, computer graphic–simulated environment.

Enjoy the full manifesto. 

What are some of your favorites?

24 notes
manifesto growth bruce mau design
Loading tweets...

@meglaz

"The most interesting things happen when you get off the predictable path, when you challenge assumptions, and when you give yourself permission to see the world as opportunity rich and full of possibility."
-- Tina Seelig

Following